About Bender/Helper Impact
Bender/Helper Impact (B/HI) is one of the leading independent marketing communications and public relations firms focused on entertainment content, products, services and technologies. Since its founding by Dean Bender and Lee Helper in 1986, B/HI has handled communications programs for some of the largest media companies and properties in the world, as well as media strategies for smaller companies with innovative products and technologies. With an unparalleled roster of clients, the agency's experience covers the full spectrum of public relations - from product and service introductions, to developing comprehensive corporate communication and branding strategies.
B/HI has maintained its unparalleled reputation by having the vast experience to bridge the complex and ever-changing worlds of entertainment and technology. The agency's specialized groups have been responsible for publicizing some of the most significant entertainment innovations of the last two decades to key consumer, trade and business-to-business audiences.
B/HI consists of four key practice areas: Entertainment Content, Entertainment Technology & Consumer Electronics, Interactive Entertainment and Consumer Products.
The Entertainment Content division creates comprehensive, strategic and results-driven communications campaigns for content producers across an array of delivery systems. The group, which has played an integral role in the multi-billion dollar home video industry for almost 20 years, has a peerless track record earned by generating millions of print, broadcast and online consumer impressions for titles that run the gamut from blockbuster new releases to direct-to-DVD productions. In addition, the agency has represented a wide range of television programming, including top-rated sitcoms, syndicated series and annual primetime specials, as well as network and independent production companies. B/HI also has driven national public relations campaigns for original internet content and mobile entertainment offerings and has set new standards in generating media coverage for web- and mobile-exclusive properties.
B/HI has been at the forefront of many of the entertainment industry's most important technological innovations. The agency's Entertainment Technology & Consumer Electronics practice incorporates industry research and expertise to develop strategies that communicate the benefits of our clients' proprietary technologies in the mobile, internet, software and consumer electronics marketplaces. The group works with business-to-business and consumer-oriented companies to help enhance our clients' brands, attract strategic partners and drive sales.
In an area of entertainment that constantly redefines itself, B/HI's Interactive Entertainment group is the consistent trendsetter for game-related public relations - by developing and implementing new tactics and strategies on an ongoing basis. With experience in all platforms and genres, the agency has launched many of the highest profile games of all time, including Metal Gear Solid 2, Crash Bandicoot: The Wrath of Cortex, Diablo II and Tom Clancys Ghost Recon.
B/HI's Consumer Products division has been entrusted with some of the entertainment industry's highest profile property product launches of the last decade. The agency started this specialty in 1993 on behalf of Universal Pictures and director Steven Spielberg's blockbuster film Jurassic Park, and has gone on to work with other properties such as The Simpsons, X-Men, Spider-Man, Disney Princesses and cult favorite Napoleon Dynamite. As a result of the agency's reputation and understanding of this rapidly evolving business, B/HI has adeptly expanded its representation of licensors and licensees to also include toy, publishing, apparel, technology and family products.
With offices in Los Angeles and New York, Bender/Helper Impact is one of the country's largest independent public relations agencies, having been named #4 on the Los Angeles Business Journal's list of top independent firms. The agency has maintained its independent status in an effort to provide clients with more flexibility by offering a high-level of service and senior-level involvement at reasonable rates.