Press release
Halfbrick Studios
June 7, 2011
FRUIT NINJA KINECT™ BRINGING FRANTIC FRUIT SLICING MADNESS TO XBOX LIVE® ARCADE
LOS ANGELES – June 6, 2011 – Dust off your black mask and start sharpening your sword — Halfbrick today announced Fruit Ninja Kinect, an all-new console iteration of its smash hit mobile game Fruit Ninja.  Fruit Ninja Kinect will be featured as part of Microsoft’s fan favorite Summer of Arcade promotion, and available via download from Xbox LIVE Arcade. The game is scheduled to be released exclusively for the Xbox 360® video game and entertainment system from Microsoft later this summer .

Fruit Ninja Kinect takes all the frenzied fruit slicing action of the highly popular and addictive mobile game and brings it full scale as players trade in finger chops for full body motion slicing, swinging their arms to cut through an endless cascade of flying fruits while trying to avoid dangerous bombs.

Fruit Ninja Kinect is perfect for the Kinect system,” said Phil Larsen, marketing director of Halfbrick. “Not only is the game intuitive, challenging and fun, it’s even a bit of a workout. With the added bonuses of being able to play side-by-side another player and compare scores on the XBLA leaderboards, we’re really taking the Fruit Ninja experience to a whole new level.”

Following the simple yet addictive mechanics that made Fruit Ninja such a breakout success on mobile devices, Fruit Ninja Kinect stays true to the spirit of the beloved title while expanding players’ experience with new gameplay modes and unlockable content.

There are three single player modes: slice for the highest score while avoiding bombs in Classic Mode, serenely slice through 90 seconds of Zen Mode, or throw intense power-ups into the mayhem with Arcade Mode. Fruit Ninja Kinect alsoadds local multiplayer so Fruit Ninjas can slice side-by-side in pursuit of unlockable blades, backgrounds, avatar shadows and Achievements that only the quickest ninjas will conquer. True masters of fruit ninjutsu searching the lands for a worthy opponent can climb the online leaderboards, but only ninjas able to decimate the mysterious pomegranate—a rare fruit that players can attack furiously in bullet-time—will claim the highest scores.

With more than 25 million downloads worldwide on mobile devices and top sales chart rankings in more than 60 countries, Fruit Ninja is already an international sensation, and the Kinect version adds a whole new dimension to the frenzy.

Halfbrick will be showcasing Fruit Ninja Kinect, Fruit Ninja Frenzy and Machine Gun Jetpack in its media-only demo suite during the Electronic Entertainment Expo (E3), June 7-9, at the Los Angeles Convention Center in meeting room No. 505, above the West Hall.

Fruit Ninja Kinect will be available for digital download exclusively from the Xbox LIVE Arcade service for the Xbox 360 later this summer as part of Microsoft’s Summer of Arcade promotion.


For more information about Halfbrickand Fruit Ninja Kinect, visit http://www.halfbrick.com.

For press assets, including box art and screenshots, visit: http://bhimpact.gamespress.com/client_page.asp?i=195

For an all new trailer, visit: http://www.youtube.com/watch?v=UIl3Q07updM
 

 
About Halfbrick
Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.  
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Bender/Helper Impact contacts
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